Entrepreneur

College Students Bring Targeted Media to Doctors' Waiting Rooms

Shradha Agarwal and Rishi Shah saw an untapped opportunity to bring video segments with tips on diet and exercise to patients in doctor office waiting rooms.

Shradha Agarwal and Rishi Shah were writing an article on out-of-home media for their university's business magazine in 2006 when it dawned on them: This would make a great business. TV screens had become de rigueur in taxicabs, shopping malls and high-rise elevators. But the Northwestern University undergrads saw an untapped opportunity to bring multimedia content to a more targeted audience: patients in waiting rooms.

"My grandmother

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur5 min read
Why OxiClean's Anthony Sullivan Bought a Hemp Farm Before Launching a CBD Brand
Anthony Sullivan is usually on TV pitching OxiClean, the line of cleaning products he’s become famous for. (His marketing company produces its commercials, which he also stars in.) But now he’s also pitching his own CBD brand, and he wants people to
Entrepreneur2 min read
What Franchises Should Know Before Hiring a PR Firm
Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.
Entrepreneur3 min read
How the Founder of Year & Day Made Millennials Love Tableware
Kathryn Duryea didn't want Ikea dishes, and she didn't want fancy china. And she bet other people her age felt the same.