Entrepreneur

Playing to Win: How Gamification Helped Boost This Company's Sales

The term may get a bad rap, but stoking employees' competitive fire helped this company dramatically increase its sales.

Conductor, a New York City-based SEO technology company, had a track record that spoke for itself: a 6,700 percent revenue increase from just over $100,000 in 2009 to more than $7 million in 2012.

The challenge for CEO Seth Besmertnik and his sales team was to sustain

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