Entrepreneur

Publishing Trend for 2014: A New Demand for Eye-Catching Cookbooks

Cookbooks' resurgence in popularity reflects a broadening of our food culture, spurred by the rise of food TV.

Publishing

The bells have been tolling for hardback books for years, but for cookbooks--suffering from the proliferation of online recipe databases--it has been more of a clanging gong. In fact, in June 2012, webzine Slate declared the "impending extinction" of cookbooks.

Not so fast. The smart set has turned out to be publishers who bet that the generation that expects everything for free online

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
Having Trouble Selling Your Product? Rethink Your Sales Force
When police-uniform brand Her BlueWear struggled to sell its products to cops, it built a sales team its customers would trust.
Entrepreneur8 min read
Supermodel Karlie Kloss's Lesson to Young Women: Never Be Afraid to Ask Questions!
The Project Runway host built a coding school, Kode With Klossy, to inspire a generation of tech-savvy women. But her real mission, she says, is much broader.
Entrepreneur9 min read
There's a Skilled Trade Labor Shortage. Can We Fix It?
Back in Vinnie Sposari’s day, plumbing was considered a good, honest living. Before shop classes started disappearing from high schools and four-year college was championed as the only respectable career path, Sposari could put a classified ad in Sun