Entrepreneur

A Ski Resort Embraces a New E-Commerce Platform

Ragged Mountain was having problems with its new electronic ticketing system. After embracing a more high-tech, easy to use platform, the ski resort's sales skyrocketed.

Ragged Mountain, a 49-year-old ski resort in New Hampshire that sees roughly 90,000 visitors per year, was in the heat of the season two years ago when problems with its new electronic ticketing system started to piss off customers.

"The concept was slick," says Stacy Lopes, Ragged's marketing manager. "Customers could renew

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