Entrepreneur

8 Tasks You Should Delegate Today

While multitasking may be necessary in the early days of a startup, it's important to recognize when it's time to hand off nonessential tasks.
Source: zingersb

When Matthew Levey launched his all-natural beef-jerky company in 2010, he and his two co-founders rode their bikes to as many New York City grocery stores as they could to conduct in-store demos and sign up new accounts. After signing up 60 stores in the first month, the three realized that the strategy was neither sustainable nor scalable.

"We knew we needed to do demos to create awareness and promote our brand," says Levey, who runs Brooklyn-based Field Trip Beef Jerky with Tom Donigan and Scott Fiesinger. "But we also knew we couldn't spend five hours a day passing out samples and still grow our business."

The entrepreneurs hired a sampling team to market their products in stores, a move that has helped their business expand steadily. Today, Field Trip products are sold in more than 5,000 retail locations

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
This Franchisor Leans on His Experience In the Military to Lead His Team
As the director of operations for Dogtopia, Air Force Vet Jeff Farnell knows it's all about people.
Entrepreneur3 min read
How to Win Over Dissatisfied Customers
Some people aren't nice when they don't love your product. But you can change them. All you need is a little psychology.
Entrepreneur2 min read
How a Taxidermy Caribou Head Made Me a Better CEO (Really)
When I was a kid, my dad, J.R. “Pete” Peterson, was the president of three liquor distributorships in Illinois. He wasn’t an entrepreneur, but he was great at what he did. I eventually started asking questions about the business and why he was so suc