Entrepreneur

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

Source: Illustration Š The ispot.com/Coco Masuda

First, let's talk about that word story. It's one I find impossibly squishy in a business context. For me, it can conjure up performance art more than industry.

But storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rather, it's about how your products or services exist in the world. It's who you are and what you do for others--how you add value to people's lives, ease their troubles, meet their needs. A compelling

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
What It's Like Inside Uber's Innovation Space
The company's Advanced Technologies Group's new office fosters collaboration inside and out of work.
Entrepreneur2 min readFood & Wine
How a Childhood Toy Inspired This Entrepreneur to Launch Her Business
Reminded of her passion, Laurie Gray ditched the corporate world and launched the Pie Bar bakery.
Entrepreneur3 min read
This Franchisee Ditched a High-Powered Corporate Career to Run Her Own Cycling Studios
Lisa Locker spent decades climbing the corporate ladder. But as a CycleBar franchisee, she's found a whole new challenge.