Entrepreneur

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Source: Shutterstock

Back in 2012 , the e-commerce site for Northern California-based casual-apparel chain Sway, was struggling to get the customers in its database to buy more. No matter what it tried, its e-mail marketing efforts fell flat, averaging a dismal 11 percent open rate and 0.9 percent

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