Entrepreneur

Founders: When Fundraising, Ask for More Than You Think You'll Need

To preserve equity, fight for a higher valuation rather than paring back much-needed cash.
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When founders come to me for advice on fundraising, I always tell them to raise twice what they need and to plan on it taking twice as long as they expect. When I hear comments like "We don't need that much money," or "We're waiting to hit this milestone,

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