Entrepreneur

Need a Loan? Let's Look at Your LinkedIn Profile First.

The startup Earnest, which has $15 million in financing from big-name investors, has an alternative way of determining who qualifies for a personal loan.

Louis Beryl remembers how tough it was to get credit when he was in his 20s, even with a solid résumé and a spotless financial history. “If you’re low risk, you deserve a low interest rate,” insists the Harvard MBA and former Wall Streeter, now 33. 

When he became a partner at venture capital

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