Entrepreneur

How This Company Made Its Customer Support 'More Human'

Fitocracy needed customer support for its 1.5 million users, so it took to the cloud, and business took off.
Listening to customers: Brian Wang of Fitocracy. Source: Andrew Herthington

Fitocracy, a New York-based online fitness platform, had to solve a tough business problem: how to provide “more human” customer support when its community of 1.5 million users were interested in working with one of its roughly 100 personal fitness trainers. 

Aiming to drive participation and growth, co-founder and

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