Entrepreneur

How a Fishing-Gear Company Is Reeling In Customers With Its Live Streaming Videos

The online broadcasts of 'Loon Live' is just one way the company is angling for sales
Source: Matt Jones

Loon Outdoors has been equipping fly-fishers with environmentally friendly gear for 24 years. The Ashland, Ore.-based company’s products can be found everywhere from big-box stores such as Cabela’s to small specialty fly shops. And over the past five years—boy, have the fish have been biting. 

“We are

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