Entrepreneur

Are Paid Referrals Worth the Cost?

A look at the value of paid referrals and advisers and the difference between ethics and compliance.
Source: Andy Martin

Q: I’ve been approached by people who want me to pay them to introduce big-name clients to my business, and by others who want to advise my business in exchange for a percentage of the company. Are these arrangements ethical?

It sounds like you have opportunists at your gate—but that doesn’t mean you should dismiss them all straightaway. Reduce the

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