Entrepreneur

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
Source: REUTERS | Mathew Sumner

Yes, cannabis can. It has been a landmark time for marijuana, with entrepreneurs rushing into the Wild West of the budding industry. They’re not just growers and sellers, but forward-looking tech experts who have seen pot’s bright digital future and are committed to realizing it.

Who can fault their optimism? In the past year, legal cannabis has become the fastest-growing industry in the country. Sales in 2014 totaled $2.7 billion, up a whopping 74 percent from the previous year, according to The ArcView Group, an Oakland, Calif.-based investor network focused on the substance. Their analysts have boldly predicted fourfold growth to nearly $11 billion in sales in the next five years, as the U.S. sees more states easing up on weed laws. 

Despite legalization of various forms in 23 states and the District of Columbia (plus 10 more placing legalization of

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