Entrepreneur

How Dog Whisperer Cesar Millan Learned New Tricks for His Website

Sometimes, paid SEO marketing vehicles aren't enough.
Cesar Millan Source: Marc Royce

In advance of Cesar Millan’s website relaunch this past summer, Dave Rogers, vice president of digital for the famed dog whisperer’s Los Angeles-based multimedia empire, wanted to ensure that the site’s legacy SEO didn’t suffer during the transition. The Millan brand had plenty to bark about, with more than 8 million followers on Facebook and the popular Cesar 911 TV series.

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