Entrepreneur

How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want

Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Looking ahead: The Startup Lab at Duke’s Center for Advanced Hindsight in Durham, N.C. Source: Aline Michelle Grüneisen

Check out other industries that are benefiting from launchpads here.

Most incubators focus on the logistics of developing a necessary product, cultivating customers and grabbing market share. But Duke

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur2 min read
These 5G Laptops Will Change the Way You Work
They're starting to debut, and promising something entrepreneurs need: nonstop connectivity.
Entrepreneur2 min read
What Franchises Need From an Accountant
From Frank Leggio, audit & assurance partner, Deloitte & Touche You need a firm that can support your specific operation and structure. It must understand the franchise model and have experience with multi-state, multi-region, or even global growth m
Entrepreneur11 min read
This Startup Bought Lord & Taylor. Can It Change the Way We Shop?
Online clothing-rental startup Le Tote recently bought Lord & Taylor, and has ambitious plans to reinvent its business. Welcome to the craziest bet in retail.