Entrepreneur

Why You Should Be Looking Locally for Customers

Small businesses can -- and should -- target consumers closest to home. Here's how.
Source: Jesse Dittmar

Consumers plan to patronize more local businesses in the coming year -- and they’re seeking specific experiences from those companies. Those are some of the findings from a survey of more than 6,000 U.S. consumers conducted by online marketing company Yodle, headquartered in New York City. We asked president of local at Yodle, to

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
A Strong Network Can Be Your Business's Best Safety Net
When I lost my job, I felt like I lost everything. But I hadn't. Here's how I built a network that helped me rebound even stronger.
Entrepreneur2 min read
Six Ways to Get Your Productivity On Track
“We try to focus on the biggest task that needs to be accomplished, but if it’s not going as planned, you’re best off not spending too much time on it. Stop that process, take a step back, regain momentum, then start again.” -- James Peisker, cofound
Entrepreneur2 min read
How a Taxidermy Caribou Head Made Me a Better CEO (Really)
When I was a kid, my dad, J.R. “Pete” Peterson, was the president of three liquor distributorships in Illinois. He wasn’t an entrepreneur, but he was great at what he did. I eventually started asking questions about the business and why he was so suc