5 New Strategies for the New Year

Your marketing action checklist for 2016.
Source: Pexels

We’re closing in on the end of 2015, so it’s a good time to reflect on the year that was and get ready to rock it in the year to come. Here’s a checklist of five strategies the smartest entrepreneurs (that’s you!) should be thinking about to make 2016 their most successful year ever.

1. Do less marketing.

What? This is a marketing column. But I’m talking about undertaking a more focused, strategic marketing effort, not gutting your marketing programs and budget wholesale.

This means or when you don’t have the ability to support a long-term effort, or if you are spreading your resources too thin. In 2016, focus on mastering one marketing channel instead of several.

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