Entrepreneur

How This Mattress Company Got the Attention of New York Jet Eric Decker

This is what happens when a direct-to-consumer luxury mattress maker and celebrity backers get into bed together.
Sweet dreams: Leesa mattress founder and CEO David Wolfe. Source: Adam Friedberg

In 2013, David Wolfe spotted a business opportunity. Nobody likes flopping down on 30 mattresses in a showroom, he figured. They just want an affordable, comfortable mattress. Wolfe suspected that if he scrapped the showroom and sold a single model, he could lower the price and sell directly to weary. To their frustration, they also had a competitor: Casper beat them to market with the same idea, nearly $2 million in seed financing and a lot of hype.

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur5 min read
Don't Obsess Over the Obstacles, Says the Founder of Schmidt's Naturals
Jaime Schmidt built and sold Schmidt's Naturals for millions. Her advice: Don't focus too much on the challenges ahead. Just get going.
Entrepreneur16 min readTech
Dwayne Johnson and Dany Garcia's Business Strategy: Rethink Everything!
The Rock and business partner Dany Garcia have a rule: "We aren't attached to process. We're only attached to outcome."
Entrepreneur3 min read
What It's Like Inside Zola
Diamonds may be forever, but so are the stressful memories that come with planning a couple’s big day. Zola promises to fix that. The New York–based company, which has raised $140 million since its 2013 launch, offers a host of wedding tools in one p