Entrepreneur

4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Source: Shutterstock

1. Create certainty

“There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min readPsychology
Are You Wasting Employees' Talent? Here's How to Know
Asking one simple question when you hire could boost the success (and happiness) of your new staffer.
Entrepreneur2 min read
Six Ways to Find and Recruit Talent
“We give first access to internships to members of our brand ambassador program, Dormifam. We’ll post roles on The Muse jobs site and then let our Dormifam Facebook group know about them a few days before we post them to other job platforms like Link
Entrepreneur3 min read
How Cannabis Company Caliva Survived a Business-Ending Regulation
When a new law limited how companies can deliver cannabis, Caliva just invested more in their delivery service.