Entrepreneur

How 2 Reebok Execs Rebooted to Launch a Shoe Startup

How two former big-league execs learned to play small ball.
Source: Dan Saelinger

Marcus Wilson and Michael Schaeffer had big careers in the athletic shoe business: Schaeffer was Reebok’s global creative director, and Wilson was its head of brand strategy. But two years ago, they jumped to the opposite end of the market: They became the little guys, launching a shoe startup called NoBull

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
Having Trouble Selling Your Product? Rethink Your Sales Force
When police-uniform brand Her BlueWear struggled to sell its products to cops, it built a sales team its customers would trust.
Entrepreneur2 min read
How Mailchimp's Headquarters Fuels Creativity
Mailchimp wants its employees to think creatively -- and the company will do just about anything to get its staffers’ minds to open. The online marketing company hosts weekly innovation labs, design studios, and brainstorming sessions. Once a month,
Entrepreneur9 min read
There's a Skilled Trade Labor Shortage. Can We Fix It?
Back in Vinnie Sposari’s day, plumbing was considered a good, honest living. Before shop classes started disappearing from high schools and four-year college was championed as the only respectable career path, Sposari could put a classified ad in Sun