Entrepreneur

How 2 Reebok Execs Rebooted to Launch a Shoe Startup

How two former big-league execs learned to play small ball.
Source: Dan Saelinger

Marcus Wilson and Michael Schaeffer had big careers in the athletic shoe business: Schaeffer was Reebok’s global creative director, and Wilson was its head of brand strategy. But two years ago, they jumped to the opposite end of the market: They became the little guys, launching a shoe startup called NoBull

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
Why This Entrepreneur Went from Independent Business Owner to Franchisee
Nikki Taheri grew up in Tehran during the Iranian Revolution and was raised on tales of her trailblazing grandmother -- a six-foot-tall woman who chose to forgo a hijab and dressed as a man in order to pursue a career in trade. Taheri never met her g
Entrepreneur5 min read
Why Charities Are Launching For-Profit Businesses
Kenton Lee was traveling through Nairobi when he had, as he says jokingly, “the only idea I’ve ever had.” He saw an orphan girl’s shoes that were way too small; someone had cut off the front so her toes could stick through. “Right there, I thought, W
Entrepreneur3 min readTech
CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.
In an industry as crowded as CBD, how can any startup stand out? It’s a question everyone in the space must answer, as a tsunami of CBD-infused products flood onto store shelves nationwide. So when the cofounders of Feals entered this space, they coo