Entrepreneur

How 2 Reebok Execs Rebooted to Launch a Shoe Startup

How two former big-league execs learned to play small ball.
Source: Dan Saelinger

Marcus Wilson and Michael Schaeffer had big careers in the athletic shoe business: Schaeffer was Reebok’s global creative director, and Wilson was its head of brand strategy. But two years ago, they jumped to the opposite end of the market: They became the little guys, launching a shoe startup called NoBull

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