Bloomberg Businessweek

Selling Experience

MORE SHOPPERS—ESPECIALLY MILLENNIALS—WANT HIGHER ENGAGEMENT BEFORE BUYING STUFF
WEST ELM Its new hotels will showcase the furniture chain’s designs

Shoppers at the new Pirch flagship store in Manhattan’s SoHo neighborhood don’t have to wonder how its pricey appliances and plumbing fixtures will work in their homes. A chef stands at the ready, eager to whip up a dish on that nifty six-burner professional-grade stove you’ve been eyeing. Worried that a dishwasher’s timer will be too loud for your tiny studio apartment? Demo it, inside one of the store’s 24 kitchen

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek4 min readScience
Viral ‘Smart Bombs’ Vs. the Superbugs
Joel Grimwood was dying. A bacterial slime impervious to antibiotics was growing on a life-sustaining heart implant, infecting his sternum, poisoning his blood, and slowly consuming his chest tissue. His implanted heart pump was meant to be a short-t
Bloomberg Businessweek3 min read
Walgreeus
Stefano Pessina, chief executive officer of Walgreens Boots Alliance Inc., has long had an affinity for private equity. In 2007 he teamed up with the buyout giant KKR & Co. to take Britain’s biggest pharmacy chain, Alliance Boots Plc, private. That m
Bloomberg Businessweek5 min read
Accra, Now Arriving
A new airport terminal in Ghana’s business hub is already upgrading the experience in this fun-loving, art-filled city.