Bloomberg Businessweek

NO MORE PLAID PANTS

Mossimo Giannulli thinks being a golfer is no reason to dress like one

Golf fashion” has traditionally been an oxymoron. Although golfers can wear pretty much whatever they want as long as it doesn’t violate the course dress code, their outfits have gotten stuck at either blandly conservative or proudly dorktastic.

This is distressing to Mossimo Giannulli. The designer, best known by his first name, thinks the market is “lacking any sort

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek5 min readScience
Using the Body’s Trash Disposals to Fight Cancer
• Drugmakers are betting big on technologies that tag and destroy the proteins behind fatal diseases
Bloomberg Businessweek3 min readPolitics
Trump Won’t Stop His Abuses of Power
• The president is violating his oath of office in plain sight. Congress can’t accept that.
Bloomberg Businessweek10 min read
Move Fast And Vape Things
In 2004, Stanford grad students Adam Bowen and James Monsees set out to reinvent the tobacco industry. In 2015 their company, Juul Labs Inc., began selling e-cigarettes and flavored nicotine pods that were twice as potent as many competing vape rigs.