Bloomberg Businessweek

Elsie Will Text You When She’s in Heat

Dairy farmers are using sensors in cows’ stomachs to track the health of the herd | “It’s easier, after all, to look at the situation from inside the cow”

Every morning, Austin Knowles pulls on his rubber boots, dodges the manure in his farmyard, and opens the creaky wooden door of his 200-year-old barn on a hilltop in Worcestershire, 130 miles northwest of London. Inside, his dairy cows are busy uploading data to the cloud. Each animal has a half-pound sensor in her stomach, which is linked via Wi-Fi to a service that helps Knowles analyze the health and well-being of his herd.

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