Bloomberg Businessweek

Instagram Tries to Ease Users Into Shopping

The app will experiment with letting brands tag their products | Retailers want to “be able to have people purchase on Instagram”

For a week in May, about a dozen of Instagram’s researchers, designers, engineers, and product managers stayed out of their Menlo Park, Calif., offices, carpooling instead to a rented house filled with snacks in the coastal town of Half Moon Bay. It wasn’t exactly a field trip, though. Filling the modern-style home’s sizable windows with Post-it notes, the staffers

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