This Designer Bucked Fashion Norms. Learn Why It Worked.

Industry norms be damned.

Tanya Taylor Source: Tanya Taylor

Consumers have more information at their fingertips than ever. E-commerce has changed how people shop. And yet many industry traditions have remained -- like, say, fashion’s longstanding insistence that brands create four collections a year. But even the most deeply embedded rules are starting to crack. Tanya Taylor is one of the changemakers: She’s a fashion designer who remade her schedule to focus on just two strong collections a year -- which

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December 2016

Read all 27 articles in this issue