Bloomberg Businessweek

See Mario. See Mario Run

Nintendo is pushing an iOS game instead of a new console | The game may “remind people what was fun about Mario”

For most of its history, Nintendo has kept a tight rein on its popular characters. Even as free smartphone games pulled casual players away from its living room consoles and portable DS hardware, mustachioed plumber Mario and the rest of Nintendo’s stable stayed exclusively on the company’s own systems. While years of declining sales failed to convince executives that this was the wrong strategy,

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