Newsweek

Why Russians May Be Going Off Vodka

It's not just price—vodka is becoming uncool.
A vodka glass with a picture of Russian President Vladimir Putin sits in a hotel window in Kazan, Russia, July 31, 2015.
12_16_Vodka_01 Source: Stefan Wermuth/Reuters

For centuries, going back as far as the days of the czar Ivan the Terrible, vodka has been Russia’s drink of choice. Another czar, Peter the Great, always kept a goblet of vodka at his palace banquets—downing it was the penalty for arriving late. Dmitri Mendeleev, the inventor of

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