Fortune

THE KINDLE EFFECT

The $1 billion ebook industry is spawning a whole new ecosystem of businesses that serve the burgeoning world of digital self-publishing.

CONSIDER THE METAMORPHOSIS of self-publishing. For decades it was dismissed as the desperate refuge of authors rejected by publishing houses, wannabes who paid a fee to a musty vanity press that would dutifully typeset their words and transform them into a few boxes of books that the “writers” could hand out to their friends.

Today, thanks to ebooks and Amazon, self-publishing is a global phenomenon—an independent route intentionally chosen by more and more authors—that has spawned not only mega-bestsellers like Fifty Shades of Grey, but also hits in other realms, such as the movie version of The Martian. Ebook self-publishing has become a $1 billion

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