Fast Company

PLAYING THEIR OWN GAME

Under Armour’s Kevin Plank and golf star Jordan Spieth embrace boldness as they plot their future, together and apart.
Under Armour CEO Plank has been inspired by the play and attitude of 23-year-old pro golfer Spieth.

Kevin Plank has built Under Armour into a $5 billion business from a very modest start in the basement of his grandmother’s house. Jordan Spieth, the face of UA’s golf apparel brand, won both the Masters and U.S. Open in 2015, and last year helped bring the Ryder Cup back to the U.S. In this conversation with Fast Company’s Robert Safian, Plank and Spieth discuss how they’ve inspired and empowered each other to be better at

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company1 min read
27 Mill Industries
A MAJOR CLImate change culprit is hiding in your kitchen: food scraps. Apple cores, carrot tops, and uneaten bits of dinner are a surprisingly potent source of emissions, spewing methane as they decompose in landfills. Mill, a stylish garbage bin (re
Fast Company2 min read
13 usafacts
FACTS ARE CRUCIAL to effective government. How can voters assess the efficacy of lawmakers if they don't have reliable data? How can representatives understand what their constituents need if they don't know the details of, say, those citizens' stand
Fast Company12 min read
08 for Whom The Bell Tolls
FOR SHOWING THE WORLD THAT TACOS ARE A STATE OF MIND NO ONE REALLY KNOWS who first came up with the idea of Taco Tuesday. One of the earliest references can be found in a newspaper ad for El Paso, Texas's White Star Cafeteria from Monday, October 16,

Related Books & Audiobooks