Fast Company

NINE WAYS TIM COOK HAS TRANSFORMED APPLE

SINCE STEVE JOBS APPOINTED COOK CEO IN 2011, APPLE’S REVENUE HAS TRIPLED AND MORE THAN A BILLION PEOPLE NOW USE ITS PRODUCTS.

1 Apple controls its technology destiny

Apple increasingly relies on its own prowess at designing many of the chips and sensors that power its devices. That gives the company even tighter control over designing a harmonious, symbiotic hardware and software experience, which matters not only for the future of the iPhone but for whatever comes next.

2 Apple is a services company as

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