Fast Company

28 Martin Lotti

VICE PRESIDENT, GLOBAL CATEGORY CREATIVE DIRECTOR, NIKE
Nike creative director Lotti has developed soccer “boots” so light that athletes feel as if they’re playing barefoot.

For stretching Nike in new directions

In 2015, 18-year Nike veteran Martin Lotti introduced the company’s first-ever line of soccer cleats (or boots) made especially for women and created the sleek uniforms that the winning U.S. women’s soccer team wore at

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