Inc.

What Do You Do When You Land the Big One?

Every startup wants an Apple as a partner. But make sure you’re ready when it happens

A NUMBER OF MONTHS AGO, my startup, Iodine, had the kind of moment that all startups dream about. We were invited by Apple—yes, that Apple—to partner on the launch of an app framework for health, called CareKit.

For a software startup, it doesn’t get much better. Here we are, a little, nine-person shop, getting early access to Apple’s developer tools, and there was Apple

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