Inc.

Beyond the Cash Bonus

Money talks, but noncash rewards can still be a valuable currency
BON VOYAGE Travel—and time off to do it—is one way to de-stress and reward employees.

LEON RBIBO, CO-FOUNDER and president of the Pearl Source, in Los Angeles, which sells pearls online, accidently discovered that noncash bonuses speak as eloquently as greenbacks. The 10-year-old firm with annual revenue of $10 million was keen on attracting high-caliber, customer-oriented talent. “We wanted our team members to feel empowered, vested in and committed to the company,” says Rbibo. But year-end cash bonuses failed to excite many of the younger workers, who were on the lookout for something else to motivate them.

One night in

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
The Future Is Female
You will notice something a little unusual about this month’s cover: Our featured CEO, the Wing co-founder Audrey Gelman, was photographed when she was eight months pregnant. As best we can tell, this is the first time that a visibly pregnant CEO has
Inc.4 min read
SHE-E-O? SHE-E-No
Four years ago, Alyson Saxe ran into an old friend at Costco, who—upon learning Saxe had children—inquired whether she worked outside the home. Saxe explained that she’d founded a PR agency. “My friend said, ‘How great! You’re a mompreneur!’” recalls
Inc.13 min read
Flight Plan
Audrey Gelman has made the Wing’s women-focused shared office spaces into a buzzy club of feminine empowerment built on inclusivity—and, perhaps, exclusivity. Change can be messy. But this is a new kind of company.