Beyond the Cash Bonus

Money talks, but noncash rewards can still be a valuable currency
BON VOYAGE Travel—and time off to do it—is one way to de-stress and reward employees.

LEON RBIBO, CO-FOUNDER and president of the Pearl Source, in Los Angeles, which sells pearls online, accidently discovered that noncash bonuses speak as eloquently as greenbacks. The 10-year-old firm with annual revenue of $10 million was keen on attracting high-caliber, customer-oriented talent. “We wanted our team members to feel empowered, vested in and committed to the company,” says Rbibo. But year-end cash bonuses failed to excite many of the younger workers, who were on the lookout for something else to motivate them.

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