Inc.

Giving Away the Store

Sharing equity with your workers is a worthwhile investment—so long as you know what you’re doing

Marc Lore, co-founder of the shopping site Jet.com, saw at his previous companies how stinting on benefits hurt morale. So when he co-founded the e-commerce platform Quidsi in 2005, everyone but hourly employees received equity in the company. “I witnessed the passion and loyalty that came with people feeling like an owner in the

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
How I’m Cutting New Plastic From My Business
Everlane was founded in 2010 on a vow to work with ethical, fair-wage factories and to sell clothing to consumers directly and transparently: Here’s what producing this T-shirt costs, here’s what we make off a purchase. Three years ago, founder Mich
Inc.2 min read
How I Was Fired From My Company—and Bounced Back
Stacy Spikes is currently running his movie-ticket startup, PreShow. But he’s best known for co-founding MoviePass in 2011. In 2017, MoviePass was bought by analytics firm Helios + Matheson, which soon dismissed Spikes as COO. It forced him to grapp
Inc.2 min read
Should A Business Start In A Co-Working Space?
Consider the now-ubiquitous co-working space, where freelancers and founders rub elbows. Such spots, of course, promise flexible leases and ready-made culture—and many distractions. A co-working space co-founder and a founder whose company started at