The Atlantic

Trump Is Turning American Companies Into Reality-Show Contestants

What happens when the satisfaction of the president becomes an important business consideration?
Source: Bebeto Matthews / AP

On Thursday, President-elect Donald Trump took to Twitter to once again direct public anger towards a global automaker for investing in factories in Mexico rather than the U.S., and to threaten trade barriers. “Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S.,” he wrote. “NO WAY! Build plant in U.S. or pay big border tax.”

“Toyota has been part of the cultural fabric in the U.S. for nearly 60 years,” Toyota said in a response posted to its website that also corrected Trump on the location of the factory in question. While Toyota did not signal it would accede to Trump’s demand, it also took care to add that it “looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.”

This marked Trump’s third tweet-attack on a car company this week, all of them focusing

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