The Atlantic

Trump Thanks L.L. Bean, the Latest Retailer Caught Between Him and His Critics

The world of retail boycotts in a divided United States
Source: Andrew Kelly / Reuters

Updated January 12 at 9:50 a.m.

On Thursday morning, President-elect Donald Trump tweeted out a cryptic note of solidarity with L.L. Bean, the high-end, Maine-based retailer.

Trump was referencing a furor that had ignited after reports from the Associated Press last week revealed that Linda Bean, the granddaughter of the company’s founder and one of L.L. Bean’s 10 board members, made a $60,000 donation to a pro-Trump PAC that had far exceeded the legal limit.

The company had come under fire, not because of the size of the contribution, but the fact that she had given to Trump at all. The story quickly caught the attention of #GrabYourWallet, a social-media hashtag-turned-political-consumer-watchdog movement, which urges American shoppers

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