Inc.

BODE MILLER: RACING WITH IDEAS

Tired of being dumped by companies after he helped them design products, the ski champion looked for an opportunity to be an owner and manager instead of an endorser
FLYBOY A skier of stunning ability, Bode Miller says his experience on the slopes will translate into better gear for amateurs.

AS A WORLD and Olympic ski champion, Bode Miller got paid to endorse skis and apparel, which made him wealthy but not satisfied. “I’d been working with companies my whole

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