Putting Your Blinders On

Hunting for the best talent? Use a recruitment tool that can strip out your hidden biases
BLIND AMBITION Most entrepreneurs aren’t intentionally biased, but research shows we tend to hire people similar to ourselves.

“RAISE YOUR HAND IF YOU’VE judged a candidate based on the college on their résumé,” says Kelly Grossart, recruiting manager for Evernote. She’s standing before a crowd of attentive employees at the startup’s Redwood City, California, headquarters, leading an interactive training session on implicit bias. And when only half the group sheepishly raise their

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