Bloomberg Businessweek

Mirror, Mirror, You’re the Smartest of Them All

Oak Labs aims to do away with fitting-room pain | “You can really learn some truths other than what’s sold”
Oak Labs’ mirror

Since e-commerce began threatening stores last decade, retailers have been trying to make their locations operate more like the web. Yet despite splurging on the latest bells and whistles, they’ve mostly failed and fallen further behind their online rivals.

Recent efforts—such as QR codes, which call up merchandise information when scanned with a smartphone, and internet kiosks, where shoppers can browse a retailer’s online store—are either too far ahead of, or behind, shoppers technologically, so they haven’t

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek2 min readPolitics
$1,000 Is Not a Magic Number
There’s a rush of interest in handing out $1,000 to every adult American—or some variant of that gambit—to soften the economic harm of the Covid-19 pandemic. Advocates of showering money on the public include fiscal conservatives such as Senator Mitt
Bloomberg Businessweek2 min read
Sticking Around
Scented candles may be all the rage, but the ritualistic nature of incense makes it a better tool for achieving a Zen-like state. At least that’s the thought behind the sophisticated scents of Cinnamon Projects LLC, created by Andrew Cinnamon and his
Bloomberg Businessweek5 min read
Ready or Not, Colleges Go Online
Analisa Packham, an economist who studies health and education, would seem ideally suited for teaching in the age of Covid-19. Yet last weekend the 30-year-old assistant professor at Vanderbilt University in Nashville realized she had a lot to learn—