Popular Science

Your brain activity might predict which articles you read will go viral

Even if you wouldn't share them yourself
man thinking


Your brain on sharing articles

Each day we as a species send around 4 billion Facebook messages, 500 million tweets and 200 billion emails out into the world—and each day, some of the stories and images we share catch like wildfire, seemingly spreading all over the internet in a heartbeat. These "viral" links can end up shaping our understanding of the world. Now researchers think they might understand what drives us to share: our brain activity is pretty good at predicting what articles are going to go viral.

A study published Monday

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