Bloomberg Businessweek

Nintendo’s New Guard Tries to Switch It Up

The company needs a hit from its hybrid mobile console | “It’s the first time the software guys got to be in charge”

Nintendo Co. Ltd. is making its biggest bet in years with the Switch, a console aimed at unifying mobile and home gaming. At first blush, it’s paying off: Retailers exhausted supplies of the $300 system in hours—or even minutes—when it went on sale on March 3, suggesting Nintendo is on track to reach its goal of shipping 2 million

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