Bloomberg Businessweek

Injecting Data, Not Drugs, to Win the Tour


• Telefónica says deep analysis can give cyclists an edge in big races

• “In this sport, whoever has the best legs wins”

The Spanish city of Granada lies more than 1,000 miles from Paris and Milan, but for Nairo Quintana, the road to both could well pass through a small computer lab on the outskirts of town. The 12-year-old facility is where phone company Telefónica SA is analyzing hundreds of millions of data samples with an eye toward helping the Colombian rider win cycling’s two biggest

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