Bloomberg Businessweek

For Diabetics, the Power of Knowing

• A new type of glucose reader gets users addicted to data

• “It’s elegant. It’s small. It’s unobtrusive. I wanted it”

When Abbott Laboratories rolled out a device in Europe to help diabetics measure their glucose levels without having to prick a finger, it included a novel ask for patients: Would they allow the company to collect their data to help guide care? The company never imagined it would be sparking an information obsession.

More than 50,000 people who used the FreeStyle Libre from 2014 to 2016 granted

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