Popular Science

Why we say "you" even when we mean "I"

People choose the "general you" when trying to distance themselves from things with a negative things.
lizard word you on wall

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The generic you refers to someone who doesn't really exist.

Early in August 2015, then Presidential candidate Donald Trump went on the CBS news show Face the Nation and said something curious:

“I fight like hell to pay as little [in taxes] as possible … I’m a businessman. And that’s the way you’re supposed to do it.” 

Did you catch it?

If you missed it, here’s a hint: it’s not what he said that’s curious. It’s how he said it.

Confused?

Here’s what Trump said, this time with the key word bolded:

“I fight

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