Entrepreneur

A Macaron Franchise is Growing -- and it Has Malls to Thank

Kiosks see traffic other mall shops don't.
Co-CEO Raj Bhatt shares ownership with four friends. Source: Juliana Sohn

Back in 2010, trend-hunting foodies declared the macaron the “new cupcake.” The little French confection consists of frosting or ganache sandwiched between two meringues. They’re adorable but proved too delicate and subtle to sate America’s notorious supersize snacking needs. So in the years since, the hype wore off and everything from pies to doughnuts to cronuts to cake pops

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