Bloomberg Businessweek

Staples Doesn’t Want To Be Your Superstore

A co-working space at the original Staples store in Boston

• The office goods chain looks beyond life as a big-box retailer

• “The reality is that’s very far from where we are today”

Twentysomethings sip gourmet coffee in comfy booths as a chill soundtrack plays. There’s funky art, as well as skylights and an artificial putting green, and on some nights, there’s even a happy hour with beer and wine.

A W Hotel? A tech startup?

No, it’s a Staples office-supply store—that longtime favorite of cubicle jockeys and back-to-school shoppers. Staples Inc. offers this co-working space—where millennials on laptops set up their instant offices—inside its store in Boston’s Brighton neighborhood, the 30-year-old

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