Your newest competitive advantage? A transparent supply chain
ETHICAL ROOTS Startups are considering labor conditions, environmental standards, and third-party certifications from day one.

“I DIDN’T SET OUT TO CREATE A sustainable supply chain,” says Scott Tannen. But in 2013, he was on the hunt for new bed linens, and he couldn’t stop thinking about the Rana Plaza disaster—the Bangladeshi garment-factory collapse that left 1,127 workers dead. He began to wonder about the origins of a rather innocuous sleep accessory: Where did manufacturers get the cotton to produce sheets

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