Inc.

Gabriel Flateman

Thanks to its focus on just a few products, the Casper co-founder has seen his company hit $200 million in revenue and take on the mattress industry’s giants
ALL THE REST Mattresses are just the beginning, says Gabriel Flateman. “The long-term trend is that everything is going to be an e-commerce company.”

Why only one mattress?

There’s all this choice in the mattress industry and much of it is wildly mundane. When the problem is an overabundance of choices, the answer is pretty simple: Focus on one core thing

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