The Atlantic

Puppy Love

The coddling of the American pet
Source: Christopher DeLorenzo

Neutering your pet isn’t exactly an aesthetic decision. But if for some reason you find Buddy’s postprocedural appearance disconcerting, you have options—like Neuticles, a set of testicular implants that promises to give your pet a more “natural” look. The manufacturer claims to have sold more than 500,000 implants, prompting a question: Just how big is the pet economy?

According to the American Pet Products Association, pet spending has risen every year since 1994, even during the Great

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