Inc.

Who Needs Design?

A manifesto for every founder contemplating whether to design now—or later

Design is an investment, not an expense. But it’s not uncommon to hear startups claim that they value design, but are going to wait to engage a design team later:

“We need design, but we just can’t afford it right now.”

“Maybe after we launch our MVP.”

“We’re waiting for our Series A.”

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